Valley Presbyterian Hospital is out and about in the community!  We have just begun a campaign to promote our Little Treasures Maternity Services (Pequeños Tesoros)!

Little Treasures Maternity Services at Valley Presbyterian Hospital delivers more babies than any other hospital in the Valley – and our expertise shows in every healthy little newborn face.

Look out for our billboards, bus advertisements, and TV commercials on Time-Warner Cable and Verizon/FIOS cable systems.

Here are some behind-the scenes shots from our commercial shoot, recorded right here at VPH.

It’s rewarding to witness how one BIG idea back in 2003 inspired a sea change toward sustainability in the automotive industry. BIG’s campaign to provide A-list celebrities with chauffeur-driven Toyota Priuses to the Academy Awards set the revolution in motion.

http://green.autoblog.com/2012/10/02/leonardo-dicaprio-inspired-henrik-fisker-plug-in-hybrids/

Here at BIG we like to see our employees do what they are passionate about.  Our Chief Imagination Officer, Colette Brooks, is a longtime animal welfare advocate.  In support of animal rights, specifically the elimination of gestation crates used to confine pigs, she has created a Youtube series starring her two pigs Stinkerbell & Tiptoes.

Watch a pigisode here.
Find Stinkerbell & Tiptoes on Facebook and Twitter.

Summer means it’s time to bring out the grill and have a good time.  Looking to skip the meat but not the party?  See the BIG team cheat on meat and go Gardein.  Join in on the fun and B.Y.O.G.!

Watch the video here!

BIG’s Colette Brooks received a mention in LA Weekly for her food art.  A gift to her longtime friend, Matt Groening, Brooks got creative by decorating a cake with M&Ms spelling out FRWL HEL, short for “Farewell Hell.”  Groening, creator of The Simpsons, has decided to retire his 32-year-old syndicated comic strip Life in Hell.

Read the full LA Weekly article here: http://blogs.laweekly.com/squidink/2012/06/matt_groening_cake.php

When not playing with food, Brooks, a longtime animal welfare advocate, spends her free time creating YouTube videos for her popular pigs Stinkerbell & Tiptoes.

Dr. Andrew Weil addressed BIG client, the American Herbal Products Association at Natural Products Expo West in Anaheim, CA. Dr. Weil discussed everything from how inflammation is at the root of so many chronic diseases including depression; the difference between the reductionist mindset of pharmacology and the complexity of nuanced plant medicines that allow the body to participate in the healing process; and how nutrition education must be infused in early childhood development to help foster a healthier society and reduce healthcare costs for future generations. And so much more…

Gardein serves up a tasty meatless menu at Global Green’s 9th Annual Pre-Oscar party.
Among attendees were:
Adrian Grenier, Sophia Bush, Ed Begley Jr., Shiela E, Emmy Rossum, Kym Johnson, Izabella Miko,
and Michelle Branch
Cheating never tasted so good!

Congratulations to Local.com for recently completing their acquisition of Screamin’ Daily Deals! BIG first began to work with Local.com during a rebranding project for one of their online daily deal services. BIG spearheaded the brand refresh project by creating an entirely new brand identity for the online service including a new name, logo and the creation of brand standards. The result of the project – Spreebird.com!

For more information, go to: Local.com Acquires Screamin’ Daily Deals

Artist Daena Title is breaking down society’s constructs of female beauty with the launch of her innovative art exhibition, Drown the Dolls.

Each work in Title’s painting and photographic series portrays a doll fully submerged in water, seemingly drowning while maintaining her trademark composure.

Using the iconic image of Barbie™ as her muse, Title appropriates the ideals of female perfection thrust upon society via the plastic playmate. “…[Barbie is a] 50 year old icon that women hate to love and love to hate…everyone seems to have their own Barbie story,” explains Title.

The series speaks to how women see themselves reflected in Barbie’s image. Barbie’s plastic smile, flowing blonde locks and unrealistic proportions represent the quixotic view of women that society has come to objectify.

The drowning dolls serve as a metaphor for the female subconscious: a part of every woman is drowning in society’s impossible expectations, gasping for air while relentlessly trying to recover her diminished self-esteem.

Title’s showcase will open at the Koplin Del Rio art gallery in Culver City on January 8, 2011. Learn more about Drown the Dolls, check out celeb interviews and share your own Barbie stories at www.facebook.com/drownthedolls

Watch an exclusive Barbie story interview with Camryn Manheim.

BIG takes great pride in our hometown, Culver City, CA. Check out Paul Goldberger’s The Sky Line column in the December 20-December 27 issue of the New Yorker magazine. The piece, “Neighborhood Watch,” spotlights the new Eric Owen Moss building nearing completion at the end of our street, Hayden Avenue. Here’s to Paul, Eric and the New Yorker – and while we’re at it, Happy New Year to you!