How Leonardo DiCaprio inspired Henrik Fisker to build plug-in hybrid cars

It’s rewarding to witness how one BIG idea back in 2003 inspired a sea change toward sustainability in the automotive industry.  BIG’s campaign to provide A-list celebrities with chauffeur-driven Toyota Priuses to the Academy Awards set the revolution in motion.

http://green.autoblog.com/2012/10/02/leonardo-dicaprio-inspired-henrik-fisker-plug-in-hybrids/

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