Doctors Medical Center


Charged with the task of bringing Doctors Medical Center out of a multi-year advertising hiatus, BIG developed a three pronged approach to reinvigorate the DMC brand:

• Restore DMC pride among hospital stakeholders including: patients, medical staff, board, employees, and volunteers.

• Reinforce DMC’s reputation among the general public and referring physicians as a hospital committed to clinical excellence, quality patient care and community wellbeing.

• Grow key service lines: Cardiac, Neuroscience/Primary Stroke Center, General Surgery, Trauma, NICU, Orthopedics.

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