Los Alamitos Medical Center

 

Los Alamitos Medical Center was in need of revamping the marketing and communications of its comprehensive cancer program – from the name of the program and the brand identity, to how it’s positioned in the very competitive Southern California marketplace.
Surrounded by major cancer institutes with deeper pockets and shiny new facilities, the Los Alamitos program offered comparable services, however, in a community hospital setting.

To overcome the “bigger is better” perception, BIG used compelling images of people undergoing treatment, with the bold tag line “Fight Cancer Here.” In fact, we were able to secure the URL fightcancerhere.com, which became both the tag line and call- to-action for the campaign.

The direct response campaign, which comprised outdoor, radio, print, SEM, digital display ads and Facebook sponsored posts, continues to drive prospective patients to fightcancerhere.com

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