OPCC


OPCC is a non-profit human services organization in which staff, volunteers and clients work together to address the effects of poverty, abuse, neglect and discrimination. BIG provides OPCC with full-spectrum communications services that support engagement with community and civic leaders around issues of homelessness, bolster development and successfully manage relationships with the public and the press. BIG created a brand identity for OPCC, including a Web site and collateral materials specifically directed at raising awareness and donations. Innovative fund-raising strategies also include creating a commemorative book; a social media campaign challenging participants to eat a home-made lunch and donate money normally spent on eating out; and a short-form video testimonial of OPCC success stories. Through BIG’s public relations efforts, events and donor outreach strategies, OPCC met its most recent $20MM capital campaign goal.

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