One of the annual highlights at BIG is the opportunity to create new campaigns for SAGindie, an affiliated organization to SAG-AFTRA. SAGindie is tireless in their quest to help independent film writers/directors/producers (pick one or all of the above) to make professional-level projects outside the large studio system. Like their main clientele, SAGindie is witty, fun and iconoclastic, while still providing the tools and guidelines needed to make projects come to life. The campaign for 2013 included a brand redesign, starting with an in-depth exploration of SAGindie’s image, goals and aspirations. The result: a fresh, new logo design and color scheme, as well as an attention-grabbing creative campaign that speaks to the audience’s needs (and headaches) and quickly communicates the number-one point: to be professional, act professional.