Founded in 1954, Shakey’s was once an American cultural icon that had become nearly forgotten by 2001. Since then, BIG ideas have driven BIG results. We created a fully integrated brand overhaul designed to revitalize Shakey’s image on a corporate level, while also winning the interest and business of franchisees. From environmental graphics to in-store materials, broadcast ads and social media and public relations management, BIG has taken charge of Shakey’s brand expression, honoring the past and leading to the future. Four-plus years of double-digit sales increases are the centerpiece of this marketing menu – and it’s going to be a feast.