Founded in 1958, Valley Presbyterian Hospital has been a leading full-service healthcare provider in the San Fernando Valley. With the ever-changing healthcare landscape, the tired system was experiencing patient census erosion and as well as fragmented physician loyalty. BIG was tasked with rebranding the general hospital as well as developing consumer campaigns to promote its sub specialty centers of excellence. BIG used a full spectrum of tactics to decrease the outflow of San Fernando Valley patients to competing hospitals, increase patient visits, as well as boost referrals and surgical procedures.
