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	<title>Big Imagination Group</title>
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	<link>http://bigla.com</link>
	<description>Advertising, Marketing and Communications</description>
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		<title>Nancy Cymerman</title>
		<link>http://bigla.com/team/nancy-cymerman/</link>
		<comments>http://bigla.com/team/nancy-cymerman/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 23:46:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://bigla.com/?p=645</guid>
		<description><![CDATA[Copywriter Nancy has spent the past 15 years writing for brands large and small, honing ideal voices for such clients as Play Station, Trojan Vibrations, Pedigree, Cox Communications, Forbes, Huggies and more. Her skills and experience run the gamut from &#8230; <a href="http://bigla.com/team/nancy-cymerman/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Copywriter</p>
<p>Nancy has spent the past 15 years writing for brands large and small, honing ideal voices for such clients as Play Station, Trojan Vibrations, Pedigree, Cox Communications, Forbes, Huggies and more. Her skills and experience run the gamut from traditional direct to digital and content marketing. Nancy&#8217;s passion for writing began just after she learned how to hold a crayon. As a student, she prided herself on always learning new vocabulary words and being a card-carrying bookworm. As a copywriter, she hasn’t changed much, except that she now uses a keyboard instead of a crayon. Most of the time.</p>
<p>Personal note: Nancy enjoys cooking, reading, writing, spending time with her three dogs and debating grammar with her husband, who is also a copywriter.</p>
]]></content:encoded>
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		<title>Monika Hummer</title>
		<link>http://bigla.com/team/monika-hummer/</link>
		<comments>http://bigla.com/team/monika-hummer/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 23:25:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://bigla.com/?p=638</guid>
		<description><![CDATA[Art Director Monika is a consummate art director with more than 15 years of experience concepting and art directing campaigns for TV, print and digital media. She has worked on many high-profile accounts such as Acura, Pedigree, California Lottery and &#8230; <a href="http://bigla.com/team/monika-hummer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Art Director</p>
<p>Monika is a consummate art director with more than 15 years of experience concepting and art directing campaigns for TV, print and digital media. She has worked on many high-profile accounts such as Acura, Pedigree, California Lottery and DIRECTV. Her passion for great design developed early when, as a child she meticulously painted snail shells (whether or not the shell’s occupant wanted a paint job). She grew into a sensitive animal lover, however, and is an active volunteer in the dog rescue community and regularly fosters dogs in need.</p>
]]></content:encoded>
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		<item>
		<title>Introducing Little Treasures Maternity Services!</title>
		<link>http://bigla.com/blog/introducing-little-treasures-maternity-services/</link>
		<comments>http://bigla.com/blog/introducing-little-treasures-maternity-services/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 18:37:26 +0000</pubDate>
		<dc:creator>blogger</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=594</guid>
		<description><![CDATA[Valley Presbyterian Hospital is out and about in the community!  We have just begun a campaign to promote our Little Treasures Maternity Services (Pequeños Tesoros)! Little Treasures Maternity Services at Valley Presbyterian Hospital delivers more babies than any other hospital in the &#8230; <a href="http://bigla.com/blog/introducing-little-treasures-maternity-services/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[
<p>Valley Presbyterian Hospital is out and about in the community!  We have just begun a campaign to promote our Little Treasures Maternity Services (Pequeños Tesoros)!</p>
<p>Little Treasures Maternity Services at Valley Presbyterian Hospital delivers more babies than any other hospital in the Valley &#8211; and our expertise shows in every healthy little newborn face.</p>
<p>Look out for our billboards, bus advertisements, and TV commercials on Time-Warner Cable and Verizon/FIOS cable systems.</p>
<p>Here are some behind-the scenes shots from our commercial shoot, recorded right here at VPH.</p>
]]></content:encoded>
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		<item>
		<title>How Leonardo DiCaprio inspired Henrik Fisker to build plug-in hybrid cars</title>
		<link>http://bigla.com/blog/how-leonardo-dicaprio-inspired-henrik-fisker-to-build-plug-in-hybrid-cars/</link>
		<comments>http://bigla.com/blog/how-leonardo-dicaprio-inspired-henrik-fisker-to-build-plug-in-hybrid-cars/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 16:32:52 +0000</pubDate>
		<dc:creator>blogger</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=586</guid>
		<description><![CDATA[It&#8217;s rewarding to witness how one BIG idea back in 2003 inspired a sea change toward sustainability in the automotive industry. BIG&#8217;s campaign to provide A-list celebrities with chauffeur-driven Toyota Priuses to the Academy Awards set the revolution in motion. &#8230; <a href="http://bigla.com/blog/how-leonardo-dicaprio-inspired-henrik-fisker-to-build-plug-in-hybrid-cars/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s rewarding to witness how one BIG idea back in 2003 inspired a sea change toward sustainability in the automotive industry. BIG&#8217;s campaign to provide A-list celebrities with chauffeur-driven Toyota Priuses to the Academy Awards set the revolution in motion.</p>
<p><a href="http://green.autoblog.com/2012/10/02/leonardo-dicaprio-inspired-henrik-fisker-plug-in-hybrids/">http://green.autoblog.com/2012/10/02/leonardo-dicaprio-inspired-henrik-fisker-plug-in-hybrids/</a></p>
]]></content:encoded>
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		<title>Hay Hay Hay</title>
		<link>http://bigla.com/blog/hay-hay-hay/</link>
		<comments>http://bigla.com/blog/hay-hay-hay/#comments</comments>
		<pubDate>Thu, 02 Aug 2012 20:56:56 +0000</pubDate>
		<dc:creator>blogger</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=579</guid>
		<description><![CDATA[Here at BIG we like to see our employees do what they are passionate about.  Our Chief Imagination Officer, Colette Brooks, is a longtime animal welfare advocate.  In support of animal rights, specifically the elimination of gestation crates used to &#8230; <a href="http://bigla.com/blog/hay-hay-hay/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Here at BIG we like to see our employees do what they are passionate about.  Our Chief Imagination Officer, Colette Brooks, is a longtime animal welfare advocate.  In support of animal rights, specifically the elimination of gestation crates used to confine pigs, she has created a <a href="http://www.youtube.com/user/stinkerbelltiptoes?feature=results_main">Youtube series</a> starring her two pigs Stinkerbell &amp; Tiptoes.</p>
<p>Watch a pigisode <a href="http://www.youtube.com/watch?v=3bbatSTCg3o&amp;feature=plcp">here</a>.<br />
Find Stinkerbell &amp; Tiptoes on <a href="https://www.facebook.com/Root4change">Facebook</a> and <a href="http://twitter.com/rootforchange">Twitter</a>.</p>
<p><a href="http://wordpress.bigla.com/wp-content/uploads/2012/08/pigs.png"><img class="alignnone size-full wp-image-580" src="http://wordpress.bigla.com/wp-content/uploads/2012/08/pigs.png" alt="" width="902" height="507" /></a></p>
]]></content:encoded>
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		<title>BIG Wants You to B.Y.O.G.</title>
		<link>http://bigla.com/blog/big-wants-you-to-b-y-o-g/</link>
		<comments>http://bigla.com/blog/big-wants-you-to-b-y-o-g/#comments</comments>
		<pubDate>Wed, 25 Jul 2012 21:44:15 +0000</pubDate>
		<dc:creator>blogger</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=564</guid>
		<description><![CDATA[Summer means it’s time to bring out the grill and have a good time.  Looking to skip the meat but not the party?  See the BIG team cheat on meat and go Gardein.  Join in on the fun and B.Y.O.G.! &#8230; <a href="http://bigla.com/blog/big-wants-you-to-b-y-o-g/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Summer means it’s time to bring out the grill and have a good time.  Looking to skip the meat but not the party?  See the BIG team cheat on meat and go Gardein.  Join in on the fun and B.Y.O.G.!</p>
<p>Watch the video <a href="http://www.youtube.com/watch?v=6m8lugMpbM0">here</a>!</p>
<p><a href="http://wordpress.bigla.com/wp-content/uploads/2012/07/BYOG_green.jpg"><img class="alignnone size-medium wp-image-576" src="http://wordpress.bigla.com/wp-content/uploads/2012/07/BYOG_green-300x225.jpg" alt="" width="300" height="225" /></a></p>
]]></content:encoded>
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		<title>Short and Sweet</title>
		<link>http://bigla.com/blog/short-and-sweet/</link>
		<comments>http://bigla.com/blog/short-and-sweet/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 17:21:22 +0000</pubDate>
		<dc:creator>blogger</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=550</guid>
		<description><![CDATA[BIG’s Colette Brooks received a mention in LA Weekly for her food art.  A gift to her longtime friend, Matt Groening, Brooks got creative by decorating a cake with M&#38;Ms spelling out FRWL HEL, short for “Farewell Hell.”  Groening, creator of The &#8230; <a href="http://bigla.com/blog/short-and-sweet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://wordpress.bigla.com/wp-content/uploads/2012/07/mattcake2-thumb-540x290.jpg"><img class="alignnone size-medium wp-image-551" src="http://wordpress.bigla.com/wp-content/uploads/2012/07/mattcake2-thumb-540x290-300x161.jpg" alt="" width="300" height="161" /></a></p>
<p>BIG’s Colette Brooks received a mention in LA Weekly for her food art.  A gift to her longtime friend, Matt Groening, Brooks got creative by decorating a cake with M&amp;Ms spelling out FRWL HEL, short for “Farewell Hell.”  Groening, creator of The Simpsons, has decided to retire his 32-year-old syndicated comic strip Life in Hell.</p>
<p>Read the full LA Weekly article here: <a href="http://blogs.laweekly.com/squidink/2012/06/matt_groening_cake.php">http://blogs.laweekly.com/squidink/2012/06/matt_groening_cake.php</a></p>
<p>When not playing with food, Brooks, a longtime animal welfare advocate, spends her free time creating <a href="http://www.youtube.com/stinkerbelltiptoes">YouTube videos</a> for her popular pigs Stinkerbell &amp; Tiptoes.</p>
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		<title>Healthcare TV</title>
		<link>http://bigla.com/media/healthcare-tv/</link>
		<comments>http://bigla.com/media/healthcare-tv/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 00:23:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=501</guid>
		<description><![CDATA[Redding Medical Center: Community :60, Community :30, RMC Cardio, RMC Stroke Mercy Medical Center Enloe Medical Center: Enloe Cardiac, Enloe Cancer, Enloe Employee Peace Health Tenet Health La Dulce Espera]]></description>
			<content:encoded><![CDATA[<p style="font-size:13px;"><span>Redding Medical Center:  <a href="#rmc1">Community :60</a>, <a href="#rmc2">Community :30</a>, <a href="#rmc4">RMC Cardio</a>, <a href="#rmc3">RMC Stroke</a></span><br />
<span><a href="#mercy">Mercy Medical Center</a></span><br />
<span>Enloe Medical Center: <a href="#enloe1">Enloe Cardiac</a>, <a href="#enloe2">Enloe Cancer</a>, <a href="#enloe3">Enloe Employee</a></span><br />
<span><a href="#peacehealth">Peace Health</a></span><br />
<span><a href="#tenet">Tenet Health</a></span><br />
<span><a href="#dulce">La Dulce Espera</a></span></p>
<p><a name="rmc1"><iframe width="480" height="360" src="http://www.youtube.com/embed/NYQ1F_3mvy8?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="rmc2"><iframe width="480" height="360" src="http://www.youtube.com/embed/srq9fxSZYlQ?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="rmc3"><iframe width="480" height="360" src="http://www.youtube.com/embed/KS2YbDTLRTk?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="rmc4"><iframe width="480" height="360" src="http://www.youtube.com/embed/RHG4Dp0WnU0?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="mercy"><iframe width="480" height="360" src="http://www.youtube.com/embed/MJVT0xaTyUw?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="enloe1"><iframe width="480" height="360" src="http://www.youtube.com/embed/_gR8aFW8gLM?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="enloe2"><iframe width="480" height="360" src="http://www.youtube.com/embed/yUf-NtDIJpk?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="enloe3"><iframe width="480" height="360" src="http://www.youtube.com/embed/fTOprz8gyaQ?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="peacehealth"><iframe width="480" height="360" src="http://www.youtube.com/embed/XuK2Ig1po04?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="tenet"><iframe width="480" height="360" src="http://www.youtube.com/embed/85lWd12ZoDg?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
<p><a name="dulce"><iframe width="480" height="360" src="http://www.youtube.com/embed/ncRWp_cH1E4?rel=0" frameborder="0" allowfullscreen></iframe></a></p>
]]></content:encoded>
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		<title>Dr. Weil and AHPA</title>
		<link>http://bigla.com/blog/dr-well-and-ahpa/</link>
		<comments>http://bigla.com/blog/dr-well-and-ahpa/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 23:31:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=422</guid>
		<description><![CDATA[Dr. Andrew Weil addressed BIG client, the American Herbal Products Association at Natural Products Expo West in Anaheim, CA. Dr. Weil discussed everything from how inflammation is at the root of so many chronic diseases including depression; the difference between &#8230; <a href="http://bigla.com/blog/dr-well-and-ahpa/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://wordpress.bigla.com/wp-content/uploads/2012/03/Dr_Well.png"><img class="alignleft size-full wp-image-423" title="Dr_Well" src="http://wordpress.bigla.com/wp-content/uploads/2012/03/Dr-Andrew-Weil-American-Herbal-Products-Association.png" alt="Dr. Andrew Weil speaks at American Herbal Products Association Expo" width="300" height="211" /></a>Dr. Andrew Weil addressed BIG client, the American Herbal Products Association at Natural Products Expo West in Anaheim, CA. Dr. Weil discussed everything from how inflammation is at the root of so many chronic diseases including depression; the difference between the reductionist mindset of pharmacology and the complexity of nuanced plant medicines that allow the body to participate in the healing process; and how nutrition education must be infused in early childhood development to help foster a healthier society and reduce healthcare costs for future generations. And so much more&#8230;</p>
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		<title>Blueprint</title>
		<link>http://bigla.com/case_study/blueprint/</link>
		<comments>http://bigla.com/case_study/blueprint/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 19:04:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[case_study]]></category>

		<guid isPermaLink="false">http://www.bigla.com/?p=405</guid>
		<description><![CDATA[Partnering with select colleges, Blueprint (also called Blueprint Admissions) provides pre-college summer programs dedicated to introducing high school students to college-level coursework in exciting subjects, to the college admissions process and to a fun, supportive group living experience that fosters &#8230; <a href="http://bigla.com/case_study/blueprint/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p><br/></p>
<p>Partnering with select colleges, Blueprint (also called Blueprint Admissions) provides pre-college summer programs dedicated to introducing high school students to college-level coursework in exciting subjects, to the college admissions process and to a fun, supportive group living experience that fosters personal growth and development. BIG’s scope of work included both brand identity and messaging development.  First and foremost, we eliminated the use of legacy identities (Blueprint Admissions) and introduced a singular name for the program: Blueprint Summer Programs.</p>
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